It’s Skin Power 10 Formula Wh Mask Sheet has met it's claims and brightened my skin for the day. In my opinion this mask is one of the best ones from the entire range. It soothed and calmed down my skin while leaving a perfect base behind for make-up application. I love the packaging and the sheet quality too. If you want to try It’s Skin products, begin with this mask.


Claims from the manufacturer:

❇ Enriched with multiple hydrating agents that leave the skin looking brighter, clearer and plumper.
❇ The WH mask brightens the skin and evens out discoloration with Arbutin, a lightening ingredient extracted from the bearberry plant.
❇ Mask Sheet with WH factor ingredients and fine sheet provides vitality and energy on the skin
❇ High fit elastic sheet provides nutrition essence deep into skin. Plant ingredient provides moisture shield and soften skin gently.

Directions from the manufacturer:

After cleansing, attach the mask on your face tightly. About 15~20 minutes later, take off the mask. Dab your face softly and lightly.

Special Note: Considering the skins 4 week turnover cycle, it is most effective to use consecutively 2-3 times a week for 4 weeks


Water, Dipropylene Glycol , Glycerin, Arbutin, Alcohol, PEG/PPG-17/6 Copolymer , PEG-75, Butylene Glycol, Centella Asiatica Extract, Paeonia Suffruticosa Root Extract, Panthenol, Chamomilla Recutita (Matricaria) Flower Extract, 1,2-Hexanediol, PEG-60 Hydrogenated Castor Oil, Carbomer, Glyceryl Caprylate, Potassium Hydroxide, Ethylhexylglycerin, Allantoin, Lavandula Angustifolia (Lavender) Extract , Melissa Officinalis Leaf Extract, Origanum Vulgare Leaf Extract, Pelargonium Graveolens Extract, Eucalyptus Globulus Leaf Extract, Melaleuca Alternifolia (Tea Tree) Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Sodium Hyaluronate, Disodium EDTA, Fragrance

My experience:

It’s SKIN Power 10 Formula Mask Wh Mask contains arbutin and allantoin and is meant to brighten up your complexion. It has a very light texture essence and super soft sheet.  The packaging is very sturdy and clean. A lot of information is contained on the back of the packet so the front of the pouch remains minimalistic. Same as with other masks from this range, pouch is not large and fits into travel bag with ease. The sheet itself is made of a very soft cotton fabric and feels nice and gentle against the skin.


The actual essence is transparent and is slightly thicker than water. If feels more like ampoule and has a light slip to it when you touch the sheet with your fingers. Nearly all of it is on the sheet and there are only few drops left in the bag. There is very faint scent of something sweet present but the major amount of alcohol added tot he essence kills it. The essence absorbs fast and the wearing time is 25 minutes. Adherence and fit of the sheet are remarkably good.


After removing the sheet, my face is left moderately moisturized and fresh looking. I didn't feel any irritation from alcohol as it happened with other masks from this range. My face is very nice and smooth to the touch and there was no residue left on the skin. Essence absorbs entirely and you can apply make-up without worrying that something will pill up on the skin.  after all of the essence has absorbed. It’s SKIN Power 10 Formula Mask Wh mask is one of the better ones from the entire range. It does meet it’s claims and brighten up my skin. I noticed more even skin tone and my face looked rested.


I do agree with the manufacturer that if you look for long term results, you have to purchase several of these and do a course applying these every 3 or so days over longer period of time to see more vivid results from it. I won't be doing it as the price point is quite steep. I'll stick to my niacinamide ampoules ant vitamin C for brightening.


+ Paraben, sulfate and silicone free formulation
+ Contains arbutin, panthenol, centella asiatica, allantoin and hyaluronic acid
+ Light translucent ampoule texture essence
+ Does not irritate my skin
+ Easy to get in EU
+ Hydrating on my skin nourishing for my skin
+ Visible skin tone evening results on my skin
+ Good for normal skin with pigmentation problems



– Contains alcohol and fragrance
– Not for sensitive skin
– Smells like alcohol
– Overpriced considering that there are tenfolds of cheaper and more effective alternatives on the market


Where to buy:

❇ NL and BE: littlewonderland and bbcreamshop
❇ Internationally: Available at yesstyle, stylekoreanmasksheets and other online retailers
❇ Price is 4-5€ per sheet mask depending on where you get it from


Thank you for reading!

Yours truly, Kati ?