Innisfree It's real squeeze mask Kiwi is one of my favorites from the bunch from this line. It is excellent hydrator that you may use on a daily basis and it is suitable for sensitive skin. The essence is more rich and gel-like than in other masks from this line, hence, the wearing time is a bit longer too. I'd recommend it to anyone who needs to hydrate their skin in AM in order to avoid severe oil production by the skin. The sheet could be better though.


Claims from the manufacturer:

❇ Golden kiwis clear and moisturize your skin
❇ The Jeju green complex consists of green tea, tangerine, cactus, camellia leaves, and orchids to keep your skin healthy
❇ This triple-layer sheet has a long-lasting moisturizing effect so that the essence can gradually be absorbed into the skin
❇ A clean and moisturizing skin

Directions from the manufacturer:

After washing your face, gently apply toner on your face to even out your skin texture. Then, apply the mask over your entire face, avoiding your eye and lip areas. Remove the mask after 10-20 minutes. Remove the mask and gently pat your face to allow the remaining essence to absorb into your skin.


Water, Glycerin, Butylene Glycol, Cetyl Ethylhexanoate, Caprylic/Capric Triglyceride, Citrus Paradisi (Grapefruit) Fruit Extract, Kiwi Juice(200mg), Polyglyceryl-3 Methylglucose Distearate, Glyceryl Stearate, Dimethicone, PEG-100 Stearate, Carbomer, Xanthan Gum, Ethylhexylglycerin, Potassium Hydroxide, Sodium Hyaluronate, Tangerine Peel Extract, Orchid Extract, The green Tea Extract, Camellia Leaf Extract, Prickly Pear Extract, Disodium EDTA, Phenoxyethanol, Fragrance

My experience:

Innisfree It's real squeeze mask Kiwi has a nice packaging that is easy to open and is made of the same material as the rest of the masks from the same line. The sheet is made of felt-type fabric and is quite absorbing despite it’s thinness. The downside of such sheet is that it may tear easily when yo try to stretch it over the face. The essence in this mask is lightly scented and transparent. The light fragrance of this essence is resembling faint smell of fruits but you can't tell for sure wether it is kiwi or not. It is not sticky nor oily either which is a great bonus.


Another downside of this mask for me is the fit of the sheet. No surprise there, the entire series is cut in the same factory and just doesn’t suit my face much. This time I was too lazy to cut it to fit around my eyes and nose so you can actually see the true fit on the picture below. Since fabric does not stretch much. I kept it on for 15 minutes and tapped in the residue. Normal wearing time with these sheet masks is max 20 minutes. On hotter days it is noticeably shorter and the maximum wear time is around 15 minutes.


It is very light sheet mask that leaves no residue on the skin. The essence sinks into my skin within 2 minutes and there is zero trace of it left on the surface. Very good news for me as I can use it prior to doing my make-up. The mask provided me with proper hydration which I like a lot. Essence is more dense than in other masks from this line. If you are looking for something that is light yet very hydrating for basic daily use, get few of the masks from this series to begin with.  I did review several of the It's real squeeze masks already, you can search for other reviews on the right side using the "Search" tool.


I did test out this entire range from Innisfree and Kiwi mask is definitely most hydrating from the bunch. If you want to sooth and cool down your face, place it in the fridge 20 min before application and you will benefit from extra refreshment on your skin. It makes it a great travel companion when you leave to more warm location and your skin needs moisture more than ever. The packaging is smaller than with normal sheet masks and it fits into the carry on pouch with liquids so that you could use it during the flight too.


+ Alcohol, paraben and sulfate free formulation
+ Contains hyaluronic acid and panthenol
+ Light gel texture of the essence
+ Moderate adherence and fit of the sheet
+ Good price : quantity ratio
+ Lovely scent
+ Extremely nourishing for my skin
+ Visible skin smoothing and skin firming results on my skin
+ Great for all skin types



– Somewhat hard to get in EU
– Contains silicone and fragrance
– Poor sheet quality


Where to buy:

❇ NL and BE:
❇ Internationally: Available at innisfreeworld,,  masksheets  and other online retailers
❇ Price is 4-5€ per sheet mask depending on where you get it from


Thank you for reading!

Yours truly, Kati ?